Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...

Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding ...

A campaign that culminated with the midterm elections sought to engage Americans around a distaste for politics while ...

The nostalgic campaign arrives following a back-to-school campaign that CEO Michelle Gass said failed to generate the ...

CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring ...

The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.

New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.

Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable ...

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking ...