Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with ...

At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a culture grounded in our values of inclusion, ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday, February 9, according to Nielsen, making it the ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Car radio remains a significant platform for audio consumption in Norway. In 2024, an average of 1,626,000 Norwegians (33.4% ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Multi-year deal includes Local TV and OTT measurement for stations across the country ...

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...