Google's Gary Illyes clarifies why resource hints do not influence Googlebot's crawling behavior, and notes that HTML ...

We're bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we've gathered our own search experts, ...

Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own ...

Researchers compare two solutions for approximating LLM rankings of Claude 4, GPT-4o, Gemini 2.5, and Grok-3. Researchers published the results of a study showing how AI search rankings can be ...

The query space is now infinite. What that means for how brands build authority, earn selection by AI systems, and rethink search strategy.

Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping.

Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, ...

The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and ...

Google removes AI Overviews for query types where users don't click or find value. The system issues additional "under the hood" searches to find relevant content that might not match exact keywords.

New Web Almanac data shows how WordPress, Shopify, and major SEO plugins are setting technical SEO norms at scale, often ...

Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see in their feeds.

Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.