The Amazon Summer Beauty Event will take place over the course of two weeks. From April 28 through May 11, shoppers can browse some of the best beauty deals the retailer has to offer. New markdowns will be released daily, so you’ll want to bookmark this page and check back often to be the first to peruse the drops.

Typically, savings on the popular e-reader only happens during Prime Day or Black Friday/Cyber Monday, but from April 23-28, the Amazon Book Sale has brought a new all-time low price on the Kindle Colorsoft —the first Kindle with color pages that launched last fall.

The Amazon Book Sale is on now through April 28. Take up to 80% off Kindle books and up to 65% off print books, plus discounts on several Kindle models. From now through April 28, Amazon is a paradise for readers.