Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.

Blue Origin's New Glenn finally roared into orbit in the early hours of Thursday, with SpaceX's Starship rocket set to launch hours later.

After years of delays, the billionaire’s Blue Origin space company launched its New Glenn rocket early Thursday.

Blue Origin successfully launched the rocket after an attempt earlier in the week was scrubbed. The flight is a crucial test of the company’s ability to compete with Elon Musk’s SpaceX.

Jeff Bezos' company Blue Origin launched its New Glenn mega-rocket for the first time. The milestone is a leap for reusable rocketry.

Blue Origin scored a major win with its New Glenn rocket launch, but SpaceX still leads the space industry with a Falcon fleet and upcoming Starship.

Amazon founder Jeff Bezos (and many others) posted pics of Blue Origin’s New Glenn rocket, named for astronaut John Glenn, on social after liftoff.

EDT Thursday, Jan. Blue Origin, owned by billionaire Jeff Bezos, launched its 320-foot-tall New Glenn rocket from Cape Canaveral

Elon Musk, has struck yet again. The world’s richest man has been sharing a series of posts and memes about himself and fellow billionaire Jeff Bezos to debunk all the rivalry rumors between Musk's SpaceX and Bezos' Blue Origin in space exploration and the satellite internet business.

After the interaction between the two, X users have reacted to it, many pointing out at it as a 'friendly exchange'.

Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.