Before Los Angeles Lakers prep-to-pro legend LeBron James or oft-injured New Orleans Pelicans All-Star Zion Williamson began building their brands through both traditional media platforms and social media (especially Williamson), there were some other very ...

LeBron James' streak of 1,297 consecutive double-digit scoring games has ended. On Thursday night, the NBA's career points leader scored only eight points in the Los Angeles Lakers' 123-120 win over the Toronto Raptors.

Playing with fan emotions can backfire, and LeBron James may have just learned that the hard way. The 40-year-old sparked a frenzy on Monday after posting a cryptic message on X, teasing what many believed would be a “Second Decision,” hinting at ...

Los Angeles Lakers guard Marcus Smart has a rich history with LeBron James, going back to his days on the Boston Celtics.

LeBron James opens up about fatherhood, independence, and life alongside Bronny as they share their second season with the Lakers.

LeBron James expressed his pride in the comfort level his son, Bronny, is playing with this season, a sign of his growth as an NBA player.

Phoenix Suns star Devin Booker left their win over the Los Angeles Lakers early on Monday night due to an apparent groin injury.