It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place.

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

Like clockwork, Apple has introduced a new M-series chip on updated versions of the iPad Pro, MacBook Pro and for the first time, Apple Vision Pro. The new M5 chip shares plenty of similarities with ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

Apple says it’s given the streaming service a ‘vibrant new identity.’ Apple says it’s given the streaming service a ‘vibrant new identity.’ is a news writer focused on creative industries, computing ...

Apple has lightly rebranded its video-on-demand streaming service. The Netflix rival that has brought us critically acclaimed shows and movies like Slow Horses and The Lost Bus has gone from Apple TV+ ...

Apple TV+ is rebranding by losing its plus sign. The announcement was made at the bottom of an unrelated release. Apple TV is now the name of three services or products. There's no longer a plus ...

Apple has announced that Apple TV+ is no more. The company says that Apple TV+ is being renamed simply “Apple TV” with a “vibrant new identity.” The announcement was made alongside the reveal of the ...

Apple's second-generation smart glasses with an in-lens display may have two modes, depending on which device they are connected to. Apple's smart glasses would compete with the Meta Ray-Bans, which ...

Apple TV: A faster A17 Pro chip that will support next year's revamped version of Siri powered by Apple Intelligence, and likely Apple's N1 chip with Wi-Fi 7 support. A built-in FaceTime camera has ...

Some expected new Apple products are still MIA. Here's what's coming soon. Credit: Mustafa Hatipoglu/Anadolu via Getty Images Apple surprised its fans with several new product announcements this past ...