The Elite Socks became so iconic that even NBA players like New York Knicks star guard Jalen Brunson remember that era quite fondly. “Those were at one point bigger than the shoes,” Brunson recalled ...
The competitive basketball sock business has led to a new sponsorship deal for the NBA, as the league will announce Monday that Stance will be its official sock and that all players will wear the ...
Los Angeles Lakers legend Kobe Bryant is widely considered one of the all-time greats on the basketball court and in the footwear industry. With the help of Nike, Bryant built a brand based on cutting ...
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