The United Arab Emirates has announced plans to establish a new K-City dedicated to celebrating Korean culture. Part of a ...

The APEC CEO Summit Korea 2025, held in Gyeongju from October 28 to 31, set records for the largest number of participants, the most sessions, and the longest duration. Hailed by international media ...

Unmatched popularity with 243 weeks at number one, driving brand buzz and sales simultaneously through outdoor advertising, ...

K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...

Korean beauty brand TIRTIR announced BTS star V as their first-ever global brand ambassador earlier this month, and the ...

Korean K-beauty products have caught the imagination of skincare buyers around the world Korean skincare or "K-beauty" products are very popular around the world. But as exports from South Korea hit ...

If there’s one thing K-beauty has mastered, it’s the art of an effortless glow—whether that’s glass skin, luminous under eyes, or glossy lips. Known for their glassy sheen, nourishing formulas, and ...

Korean skincare or "K-beauty" products are very popular around the world. But as exports from South Korea hit $10.3bn (£7.7bn) last year,, external cosmetics companies in other countries have ...

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...

SPRINGFIELD – A new spot to pick up modern Korean goods is opening next month on the city’s west side. Pop In Seoul is a new ...