As brands compete across physical shelves, direct-to-consumer platforms, and third-party marketplaces, packaging often becomes the most ...

Strategic design partnership brings the agency behind Coca-Cola, Casamigos, Vans, and NARS into Butterpie’s vertically integrated venture studio.

With a new Canva update, your ChatGPT designs can now match your brand’s look, pulling in the right colours, fonts and logos ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

From the Creative 100 Boeing 777-300ER for Qatar Airways to precision paint engineering in Teruel, discover how exterior ...

Stop getting amateur design. Minimum Viable Branding ensures your logo builds trust from day one. Avoid the costly mistakes of cheap branding.

The gap between describing an idea and seeing a usable design just got smaller ...

Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at trade shows. Today, in an increasingly competitive marketing landscape, companies are recognizing the power of ...

Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

While U.S. offices continue to struggle to bring employees back to their desks, in-person retail is thriving. The International Council of Shopping Centers recently found that 79% of consumers prefer ...

In the 1990s, competing Four Seasons- and Ritz-Carlton-branded residences kick-started the hotel-anchored trend in cities like Boston, Los Angeles and Miami. With their unexpected successes ...