Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed ...

GRAND RAPIDS, MI – Republican gubernatorial candidate Perry Johnson will spend $1.5 million on a new ad, “Rock Solid,” that ...

Feinberg pointed to BravoCon — a fan event featuring more than 100 Bravo personalities — as a successful example of a phygital experience for NBCUniversal. The convention allows fans to immerse ...

Overview: Machine learning helps businesses target the right customers, boosting sales and cutting wasted ad spend.It enables real-time campaign optimization, p ...

International Women's Day 2026, themed "Balance the Scales," is a reminder that as continued innovation reshapes marketing and advertising, equal representation in the rooms where decisions are made ...

As 2026 gets underway, many floorcovering marketers are planning their advertising strategies. This often results in a debate ...

DFS has launched a new partnership with ITV which will deliver an integrated advertising and content programme in ...

How quickly can campaigns pivot in today’s automated ecosystem?

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

Congressman Andy Barr held a public event in Winchester on Saturday where he addressed the recent vandalism at his campaign ...

When Sydney Sweeney teamed up with American Eagle for their blue jeans campaign, she sparked worldwide controversy. As a ...