Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers' perceptions of ...
SANTA MONICA (CBSLA) — Social media influencers were stunned when they discovered the designer shoes they had paid $200, $400, even $600 for were actually from Payless Shoe Store. The discount shoe ...
The discount shoe company rebranded as the high-end "Palessi" for a day. A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company ...
Could you tell the difference between $600 and $20 shoes? Payless is betting the answer is no.The discount shoe retailer opened a fake luxury shoe store called Palessi to prove a point. Payless filled ...
Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...
Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...
It's the final weeks at Payless ShoeSource, the nation's largest discount shoe chain. The chain has filed for bankruptcy, and is now liquidating all 2,100 stores in the U.S. All are expected to close ...
It's the final weeks at Payless, the nation's largest discount shoe chain. The chain (formerly known as Payless ShoeSource) has filed for bankruptcy, and is now liquidating all 2,100 stores in the U.S ...