We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the ...

The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure's color in seconds, with no downtime and no retying. Allowing anglers more time in ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

Weekly Central California fishing report covering Fresno, Millerton Lake, Don Pedro, Isabella and more with lake conditions, trout plants and best bait tips.

Delta stripers and sturgeon bites good, Jeff Soo Hoo said. Westside waterway striper and catfish action improves, Tas Moua reported. Don Pedro bass and trout hitting, Monte Smith said. Isabella bass ...

Boats turned right outside of Manasquan Inlet and surf casters hustled to the sandy beaches of Ocean County to get in on ...

Today we have a nice chop on the water, and we are running the MoJo Macky top water lures, and Ivo is tipping his with an Eye-Drop as an extra attractor and to add some scent as well. Antonio is using ...