Formula 1 looked finished with controversial sponsors after tobacco logos disappeared, but Heineken found a different way in.

For Stephen Kehoe, Pepsico executive vice president and chief corporate affairs officer, the key constraint of his company’s ...

Energy drinks are evolving beyond delivering caffeine and fueling extreme performance as consumers look for products to ...

The clever concept shows the limitations of a simple, sans-serif logo. Yeti’s logo is simple: just its name written in an all ...

A car logo can say a lot before the engine even starts. Some badges look elegant, powerful, and instantly recognizable. Others feel plain, forgettable, or like they were designed in five minutes. In ...

Sollos Yerba Mate is officially available for purchase now. Barron Trump is one of five founders of the brand, selling yerba ...

Coca-Cola refreshes Sprite with new packaging, “It’s That Fresh” campaign, and culture tie-ins as market share shifts.

The company included two new lead colours for the brand, described as “refined gold” and “coffee cherry”.

From Caribbean-inspired golf outfits to luxury Scotch accessories, these new spirits collabs are designed to turn heads long ...

Fast food chains, thirsty for new ways to grow, are amping up their beverage offerings. McDonald’s said Tuesday it will ...

Oat milk can be used in lots of different ways, but some brands are definitely much better than others. We tried a selection ...

To celebrate its 20th anniversary, global digital audio streaming service changed it’s logo. However, the Internet wasn’t pleased but brands jumped on the trend ...