The Supreme Court will decide if a trademark’s strength is a question of fact for juries or law for judges, affecting future ...

We’re big fans of e.l.f. Cosmetics here at Refinery29. Among our all-time favorites are the Halo Glow Skin Tint (which has ...

Footballco has taken a controlling stake in soccer creative agency Starting Eleven, its first investment in production ...

e.l.f. Beauty (ELF) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider ...

As TV, movie and other cultural fandoms bubble up in rapid-fire succession, executives at E.l.f. Beauty, MAC Cosmetics, Liquid I.V., David Protein and Maybelline talk marketing integrations that work.

From viral product drops to experiential events, founders reveal the partnership strategies that drive awareness, revenue, and long-term brand equity.

Scott-Vincent Borba helped build one of the most recognizable beauty brands in America, e.l.f. Cosmetics. Now, the millionaire entrepreneur is trading makeup for the Catholic priesthood. Borba, 52, co ...

From a massive beauty empire to Catholic Mass — Scott Vincent Borba co-founded e.l.f. Cosmetics, but found he still felt unfulfilled in his life path. Then he turned to God, leaving it all behind to ...

In the early 2000s, Scott-Vincent Borba was a makeup mogul who co-founded of the billion-dollar E.L.F. Cosmetics empire. Then, he had a moment of enlightenment 12 years ago and began a long journey to ...

Former e.l.f Cosmetics co-founder turned Catholic deacon Scott Vincent Borba was among three reverend deacons who were ordained to the priesthood on Saturday. VISALIA, Calif. (KFSN) -- The Diocese of ...

Scott Vincent Borba, a co-founder of Oakland-based e.l.f. Cosmetics, was all smiles Saturday after becoming a Catholic priest during a bilingual priesthood ordination Mass in his hometown of Visalia.

Those inflated costs were elf-ing up business. Cosmetics and skincare company e.l.f. Beauty is finally giving beauty buffs a break, reversing its tariff-fueled price increases to quell the “suffering” ...