India fares very poorly in global democracy rankings not because the problems are worse in the country, but because Indians ...

Google Gemini’s real business model isn’t chat. It’s price control.

Imagine partnering with a famous influencer for your new product, only to see lukewarm sales. What went wrong? In many cases, the issue isn’t the influencer’s popularity – it’s the audience. The ...

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

The yogurt brand shared an exclusive teaser of its upcoming spot, which features Derrick Henry and Kathryn Hahn.

The trustworthiness of the person on the other end of a message matters a whole lot when you use an informal communication ...

French President Emmanuel Macron appears up for the fight. He warned Tuesday of a “shift towards a world without rules, where ...