The study challenges the idea that people engaging with AI-driven arguments automatically become irrational. Instead, it suggests that the risk lies in a subtler erosion: people may form attitudes ...
Bridging the gap between car owners to continue to maintain a vehicle for its life is a bonus for customers and shops.
Share and Cite: Daye, B. and Zhao, F. (2025) The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia. Open Access Library Journal, 12, 1-16.
All of us are vulnerable to scams – it’s rooted in who we are as human beings. Recognising this is the first step to ...
Luxury-market tactics can help any specialty elevate perceived value, patient experience, and loyalty, says a healthcare ...
Greta Dunne’s platform sells short, authentic product clips from everyday consumers to brands hungry for trust ...
Research has revealed a steep increase in liver disease in recent years. Meanwhile, there is growing evidence of health harms ...
India. Known for his sharp marketing strategies, data-driven decisions, and innovative campaign designs, Anaam has transformed how businesses in India ...
If we as an industry are willing to engage with the richness of illness narrative theory, we can design campaigns that are ...
Being funny without being offensive is of paramount importance. This is particularly true for women, as a robust literature shows women face harsher backlash than men for behavior seen as offensive or ...
The musician and record producer Brian Eno delves into his experiments with ambient music, his thoughts on generative A.I.