The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | ...

With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key ...

If you’re new to paid social media advertising, think of Facebook ads as the ideal place to get started — they’re inexpensive, low-pressure, and require a minimal time commitment. But at first glance, ...

Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Andrew Tweito. Buy it now from Amazon | Barnes & Noble | ...

If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

This post originally appeared on the Buffer blog. If you want get your posts seen on Facebook, one of the most common bits of wisdom you’ll hear is this: Pay for reach with Facebook ads. Paid ...

Marketers woke up Sunday to find the social media giant's ad system was eating up their entire budgets. Meta briefly stopped serving ads on part of its network. Reading time: Reading time 4 minutes ...

Last February, when researchers at London-based nonprofit Reset found that Meta was allowing Ilan Shor, a Moldovan oligarch with links to the Kremlin, to run an ad campaign on Facebook, the company ...