Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default ...

Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

Alphabet Inc's Google faced a bipartisan buzzsaw of tough questions about its ad business in a hearing on Tuesday, with a particular focus on whether it misused its dominance in online advertising to ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics like ROAS and CPA. But the most revealing update wasn’t in the announcement ...