Ford Racing will be a profit-driving unit that spans racing programs, road cars, experiences, and merchandise. This strategic shift creates a direct pipeline from track to street. Ford Motor Co.'s ...
Ford’s Raptor models have become a hit worldwide, but something even wilder is coming soon, as confirmed by CEO Jim Farley. Ford is developing a road-ready Raptor inspired by its Dakar Rally T1+ race ...
Ford Racing will be a profit-driving unit that spans racing programs, road cars, experiences and merchandise. This strategic shift creates a direct pipeline from track to street. Ford Motor Co.'s ...
Ford is launching a new marketing campaign called “Every Ground Is Our Proving Ground.” The campaign highlights how learnings from racing are applied to its consumer vehicles. A series of short ...
Ford is plotting a new flagship performance model, but despite the automaker getting ready for a return to Le Mans in 2027, this time the hero car won’t take inspiration from the track, but from ...
Ford’s Raptor program has proven to be wildly successful for the automaker and beloved by the brand’s faithful. The Raptor name combines impressive off-road capability with shocking everyday usability ...
Ex-Formula 1 star Daniel Ricciardo has signed on as Ford Racing's global ambassador, focusing on its Raptor off-road brand. Photo: Ford Racing. Eight-time Formula 1 Grand Prix winner Daniel Ricciardo ...