At Snapdragon Summit, we sat down with Qualcomm’s head of compute to unpack the company’s most ambitious PC processors yet.

Generative AI has become a much bigger player in the security sector. But privacy experts worry that it's introducing a civil ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Let’s Konstruct, a B2B platform for the construction materials supply ecosystem, has appointed Communication Casa as its PR and communications partner. The mandate includes building brand visibility ...

Integration is a marketing catchphrase of the moment. Its value propositions seems unquestionably strong—the whole of a marketing initiative can be greater than the sum of its multidisciplinary parts ...

The only expression more irritating than "we need it yesterday" is "ready, fire—aim!" In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you've ...

Being funny without being offensive is of paramount importance. This is particularly true for women, as a robust literature shows women face harsher backlash than men for behavior seen as offensive or ...

The marketing world is evolving faster than ever, with brands under pressure to deliver growth, creativity, and measurable results across multiple channels. Agencies that once focused on a single ...

Social media, online reviews and email are some of the major players in the small-business marketing space. Many, or all, of the products featured on this page are from our advertising partners who ...

Public transportation can be many things — convenient, frustrating, cost-effective and a guaranteed way to encounter a cross section of the city’s population — but is it ...

Ambush marketing originated in the 1980s as brands sought creative ways to associate themselves with major sporting events without paying expensive sponsorship fees. The practice became widely ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...