Add Yahoo as a preferred source to see more of our stories on Google. CHICOPEE, Mass. (WWLP) – Pepsi has unveiled its Super Bowl LX campaign, “The Choice,” featuring a polar bear who chooses Pepsi ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful spot Oscar winner Taika Waititi directed Pepsi’s 2026 Super Bowl commercial ...

The Super Bowl had a plethora of memorable commercials, but one of the most memorable was a little Pepsi commercial that responded to a classic Coca-Cola icon. Almost every Christmas, Coca-Cola will ...

The ad follows a polar bear who takes the Pepsi Challenge and picks Pepsi Zero Sugar in a blindfolded taste test Waititi makes a cameo in the funny ad as the bear’s therapist Pepsi has tapped Taika ...

TICKETS. Looking to buy a ticket for Super Bowl LX? Click here to view available tickets on Tickets MARCA SUPER BOWL. Best commercials in Super Bowl 2026: all the ads and spots you'll see With Super ...

Editor's note: Rate the best and worst 2026 Super Bowl commercials with USA Today's Ad Meter. The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in ...

The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial. The ad, which is titled "The Choice" and debuted online Thursday ...