Miller Lite centers IRL social interaction with new creative platform

Legendary Moments Start with a Lite” addresses social isolation and sees the brand moving away from a focus on nostalgia.
NL Times

Heineken fined €1.5 million for selling 7.2 million beer cans without deposit

Heineken has been fined 1.5 million euros for distributing beer cans without the mandatory deposit, the Public Prosecution Service (OM) announced. The violation occurred between April 1 and April 11, ...
Rolling Stone

From Coachella to the F1 Grand Prix, How Heineken 0.0 Won the Race for Non-Alc ‘Coolness’

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. You may have already felt the vibe shift this festival ...
Marketing Dive

Heineken swaps voice notes for beer in latest bid for IRL connections

Heineken is again focusing on the value of IRL conversations for “Could Have Been A Heineken,” a playful activation that reads as the brand putting its own spin on the popular “could have been an ...