How’s the saying go? “What goes around comes around.” That works for karma and trends of all types. Vinyl records, flared jeans, and print advertising have seen their heyday, decline, ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

While the recent plan to crack down on DTC drug ads won't make much of an impact, we agree with the Trump administration that ...

Branding can go wrong fast when it’s too heavy-handed. Instead of looking luxurious, a screaming brand initials may look tacky. Even a garment as useful as hoodies, if plastered with logos, ends up at ...

Growing up, Andrew H. Clemens' parents owned a small print shop. As such, he was surrounded by printing presses, ink, and ...

A new Effie and System1 report confirms AM/FM radio and podcasts deliver immediate sales and lasting brand equity, ...

An Associated Press tally shows U.S. Immigration and Customs Enforcement is spending millions of dollars on TV recruitment ...

A: An annuity is a contract with an insurance company. In the most basic annuity type, income annuities, you give the ...

Look closely at living and dead trees to find evidence of even smaller neighbors. A fine, uniform, granular sawdust pushed from tiny holes in bark can indicate beetle larvae feces, or “frass.” A large ...