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Studies conflict as to whether external rewards inhibit internal incentive, and whether they should be used for motivation.

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Store loyalty programs have evolved beyond simple punch cards. Engaging with your favorite store these days can involve tracking rewards points in a spreadsheet to determine how to get the maximum ...

Loyalty programs aren't what they used to be -but retail experts say these six put the customer first instead of simply harvesting personal data Sephora's Beauty Insider rewards program uses customer ...

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