Agentic AI is also likely to bring more automation to multifamily marketing campaigns, according to Martin. She theorized ...

Allstate, known for its slogan “you’re in good hands,” is the United States’ largest publicly held insurance company, ...

Brand Curators, founded in 2020 in New York, represents a new type of creator representation that refuses to be confined by ...

Most content strategies miss the mark. They’re filled with unnecessary fluff, rely on outdated tactics, and fail to deliver ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Pandemic-induced emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how ...

Tariffs roll back advertising projections; OpenAI launches new shopping, video, parental controls; Jimmy Fallon gets ‘On ...

In 2024, less than 1% of enterprise software applications included agentic AI in 2024, but usage is expected to surge to 33% ...

Buddha reports Provo, Utah, is the top city for 20-somethings in the U.S., while New Orleans sees the fastest decline in ...