Japanese-produced whisky, nihonshu (sake), and beer are popular around the world. But one bar in Tokyo has been trying to reintroduce to locals and visitors alike a taste of doburoku, one of the ...

You would think the news that young people are drinking less would be met by a mostly positive response. Not in Japan, though. Japanese officials are encouraging young people to drink more in the ...

Japan's government wants young people to drink more alcohol in an effort to reverse declining sales, which it has blamed on demographic changes in the far-Eastern nation. The "Saka Viva!" campaign, ...

The National Tax Agency in Japan is urging the public to drink more alcohol in a new contest aimed at young adults. The reason? Tax revenue from alcoholic beverages has been on the decline in recent ...

The Japanese government has been hit in the pocket by an unusual problem — its young people aren’t drinking enough. Since the pandemic began, bars and other premises selling alcohol have been hit hard ...

In an unusual move, the Japanese government is encouraging the nation’s young adults to drink alcohol. The 2020 pandemic and its aftershocks caused Japan’s alcohol tax revenue to tumble. According to ...

Tax revenues from alcohol sales are lagging in Japan due to the coronavirus pandemic's impact on the restaurant and nightlife industry, so the country is launching a new contest to try to boost ...

The Japanese government wants the nation’s youth to get drunk for their country. Officials have launched a campaign to lure more young people into buying booze so the debt-ridden country can reap tax ...

After a Japanese man was killed early Sunday in a car crash involving a U.S. service member, U.S. forces in Japan are prohibited indefinitely from purchasing or drinking alcohol. Police in Okinawa say ...

Philip Fong / AFP via Getty Images Young people turning away from alcohol is generally welcomed as a positive trend. But it’s bad news both for booze companies, and governments that are watching ...