Charlotte Cho, creator of Soko Glam, says that the Korean 10 step skin care routine shouldn't *actually* have 10 steps in it. Ever since K-beauty made its way to the U.S., the phrase has become ...

You’re not alone if the idea of building out a 10-step Korean skincare routine seems daunting. For years, K-beauty has been celebrated as the gold standard of glass skin, yet often misunderstood as a ...

New York (CNN) — The beauty stores in Manhattan’s Koreatown are packed, even on a rainy Tuesday afternoon. But this time, an associate that spoke to CNN in one of the stores had some warnings: One ...

If the Olympics for skincare were to ever take place, South Korea (officially the Republic of Korea) would undoubtedly clinch the most gold medals. Revered for its transformative serums, innovative ...

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You’re not alone if the idea of building out a 10-step Korean skincare routine seems daunting. For years, ...