Korean beauty isn’t just famous for glass skin — it also has a deep-rooted tradition of nourishing, shiny, and healthy hair. Korean hair care emphasises natural ingredients, scalp health, and gentle ...

“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

A Korean American woman is speaking out about the beauty standards in Korea and the harmful effects they had on her growing up. Adeline Kim (@adelinehkim), 23, who was born in the United States but ...