When we think of Korean skincare, we automatically think of flawless, radiant, and youthful looking skin. People naturally gravitate towards this type of skincare given that they are aware of what ...

When it comes to treating African American skin, there are not too many beauty treatments that can give our skin the TLC that it needs. Whether you’re working with normal, oily, combination, dry or ...

I used to think sheet masks were a luxury. Now they’re as regular as brushing my teeth—and my skin’s better for it.

The Korean skincare industry has been exploding in the Western world, helped by the surge of interest in all things Korean, from the beauty regimens of global K-pop stars like Blackpink and BTS to the ...

The natural Korean beauty brand uses volcanic ash to pull impurities out of your skin for a clear complexion. Since 2000, the cult-fave, natural-leaning K-beauty brand Innisfree—which has over 1,600 ...

Korean hair packs are gaining popularity as a natural remedy for thicker, fuller hair. These treatments combine traditional herbs like ginseng and fermented botanicals with modern science to nourish ...

When you think of Korean beauty, an emphasis on skincare is likely what first comes to mind. Maybe you’ve seen a 10-step K-beauty regimen video on YouTube or personally tried some of these unique skin ...

From Beauty of Joseon and Round Lab, many of the globally popular K-beauty brands share a history, having started as small ...

Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ...