Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ...
Korean Beauty, or K-Beauty as we know it, has been taking the global skincare by storm. Known for giving users a ‘glass skin’ look, the Korean skincare routine emphasises on hydration, nourishment, ...
If you prefer a gel cleanser, Sobelman says Luzern’s cleansing gel uses coconut-derived surfactants instead of sodium lauryl ...
Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...
Korea JoongAng Daily on MSN
'I would go for this every time': Why Korean sunscreens are dominating the market
From Beauty of Joseon and Round Lab, many of the globally popular K-beauty brands share a history, having started as small ...
We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Rory Evans Rory Evans keeps ...
Korea’s beauty industry is putting a fresh sheen on the corporate dealmaking landscape, drawing in domestic and global capital chasing the country’s most glamorous rising export. According to US-based ...
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