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LeBron is on the clock. The NBA tips off on Oct. 21, and the Lakers would very much like a “decision” before the end of the ...

Case in point: according to a newly-released book from sportswriter Yaron Weitzman, Bronny James, LeBron James's son and ...

A fan is suing LeBron James, claiming he bought Los Angeles Lakers tickets thinking the Hennessy ad teaser was leading up to a retirement announcement.

However, the former Cleveland Cavaliers star hasn’t enjoyed the same level of postseason success in recent years and has ...

LeBron James teased a second "decision," which turned out to be an ad for Hennessy, the cognac brand with which James has been a longtime partner. The announcement prompted a boost in ticket prices ...

LeBron James' new marketing campaign with Hennessy frustrated some fans and branding experts, but others say it effectively ...

LeBron James has found himself in an unexpected legal battle after a Lakers fan accused him of misleading the public with a promotional stunt. A 29-year-old lifelong Lakers supporter, Andrew Garcia, ...

As Los Angeles Lakers All-Star LeBron James enters his 23rd NBA season, his Decision 2.0 faked out many people anticipating ...

LOS ANGELES (AP) — LeBron James had another “decision” to announce. Turns out, it was an ad. The Los Angeles Lakers star teased that he would have something to say Tuesday. The “decision” reference is ...

Turns out, Tuesday's announcement had nothing to do with basketball. Instead, James parodied "The Decision" in a new ad for Hennessy. James acknowledged he trolled people with Monday's post, sending ...

LeBron James’ “The Second Decision” post almost gave his fans a heart-pounding experience. The Lakers player shared a cryptic video on Instagram with the caption, “The decision of all decisions.