Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Good lures aren’t cheap anymore. Serious anglers understand the value of high-end hooks, sturdy hardware, lasting finishes, and specific actions that discount lures often can’t match. I use quality ...

The fishing world is one of trends. At any given time, tackle manufacturers are toiling away to bring new, exciting, and often expensive lures to market. Thanks to the power of social media, our feeds ...

Largemouth bass are opportunistic feeders. Everything is on the menu for these aggressive fish, from crustaceans to worms to frogs to mice. I even once hand-fed a piece of fried chicken to a bass.

Alternatively, you can ‘hop’ shads along the bottom with a quick turn of the reel handle, followed by a pause. This tactic is especially effective for canal zander. Shads can attract pike, so always ...

From Heddon and Pflueger classics to the legendary Haskell Minnow, learn how to identify, value, and collect old fishing lures. Similar to oil painting, the age of the work, the artist’s name and ...