With how many amazing Super Bowl commercials come out every year, it’s hard to pick a favorite. Each year, brands seem to ...

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USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials. Budweiser won back the crown last year with the famed Clydesdales, edging a heartstring-tugging Lay’s ...

If you're wondering whether it is truly worth the $8 to $10 million cost per 30 seconds to air a commercial during the Super Bowl, just ask the creative minds behind the pro-Jesus advertising campaign ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Bloomberg reports that a 30-second ad during Super Bowl LX comes with a price tag of $10 million. But that record-high rate hasn't stopped brands from cashing in on coveted commercial time, or ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

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We may receive a commission on purchases made from links. The old-school paint color trend quietly stealing the spotlight isn't another barely-there neutral or safe beige remix. It's burgundy. Moody ...

NEW YORK (AP) — As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry between the New England Patriots ...

A Northrop Grumman Cygnus cargo tug developed under NASA’s Commercial Orbital Transportation Services program approaches the International Space Station’s Canadarm 2 in February. Credit: NASA ORLANDO, ...

Dave’s Hot Chicken, the cult-favorite brand known for serving the most craveable hot chicken on the planet, is stepping onto the biggest stage in sports with its first-ever Super Bowl commercial, ...