The idea is to reduce the need for users to visit third-party sites or apps, either to access information or an AI chatbot.

While Google has started to look into AI in its browser (as seen by AI overviews) it has yet to adopt anything quite like OpenAI or Perplexity. However, while it is a major change to the world of AI, it could also be a risky one and a move that companies need to get right, giving AI a lot of freedom over finacials and data.

If OpenAI does start offering users access to its own browser, it would be following Perplexity, which released a browser with agentic AI functions on Wednesday. That browser, Comet, is currently only available to those with a $200 per month Perplexity Max subscription. Opera also released a "fully agentic" browser back in May.