With e-commerce contributing 30% of business, Figaro is focusing on category creation through a mix of mass awareness, ...

Few things are as universally disappointing as opening a freshly bought packet of chips and finding it looks only half full.

A student of MBA Digital Marketing at Chandigarh University, Tanish Sharma has founded an e-commerce platform, 'The Banjara' ( connecting traditional artisans across 28 states of India to preserve ...

Michelob ULTRA wins the Ad Meter Brand Spotlight: World Cup Edition over DICK's Sporting Goods/Adidas and Stella Artois ...

TEAM Concept reports that demand for premium brand experiences is boosting specialty printing growth as brands seek tactile ...

Global Cosmetic Packaging Market industry is expanding steadily as brands prioritize premium aesthetics, sustainable materials, and e-commerce-ready designs. Rising disposable incomes and consumer ...

As an industry, we collectively invest tens of millions of dollars each year promoting our company brands, and it’s paying ...

Today's grocery stores have a dizzying array of brands to shop from, but some of them simply aren't worth the hype. Customers ...

CANNES, FRANCE - JUNE 22: Mark Ritson and Byron Sharp speak during Five Marketing Truths We Can Actually Agree On on Day 1 of Cannes Lions 2026 on June 22, 2026 in Cannes, France. (Photo by Shane ...

The Air Jordan 13 'Wings' is Jordan Brand's July 2026 WINGS program drop — black denim twill upper, distressed X-pattern ...

Shoppers want to know the company behind what they are buying and what it represents. Branding has moved from a peripheral ...