Ulta Beauty on Oct. 14 launched UB Marketplace expanding consumers’ shopping journeys with new products from independent ...

Ulta’s shelves are stacked with melanin-made magic. Here are the can’t-miss products to snag for yourself (and everyone on your list).

The US fashion company announced its renewed focus on beauty in September 2025 after seeing a ‘clear and meaningful ...

Gray hair can feel coarser or drier due to reduced pigment and oil production, making hydration and treatments like masks or ...

From fine hair to curls, our editors tested Olaplex’s new Weightless and Rich Hydration Masks. The results? Major shine, zero ...

I f you’re as beauty-obsessed as I am, you’ve probably been counting down the days until Black Friday. Well, good news—Ulta ...

On a live stream, she and her husband laughed after someone called her former “Love Island USA” castmate Olandria Carthen a racial slur.

Desaray Hutto thought she was merely doing something nice for the customers of her hair-braiding business when she added a ...