The Badgers displaced some long-time men's basketball season ticket ... McIntosh also said Wisconsin will seek revenue from sponsorship logos on courts and playing fields and patches on jerseys ...

Wisconsin used realistic Badgers logos from ... An updated version of the basketball logo is used center-court at the KFC Yum! Center. We'd support the Cardinals doing something similar at L ...

Fewer Badgers, more logos (Exclusive) It's getting more expensive to ... Kohl Center but has fewer new premium seats because ...

The Badgers unveiled their annual "By the Players" alternate uniform earlier this week, featuring the Madison skyline across the back of a white jersey with the patented red lettering. "The details ...

It’s Wisconsin vs Appalachian State in game three of the 2024-25 season. Here’s how to watch, including time, channel, TV ...

Wisconsin’s plan for sharing revenue with players? Fewer Badgers, more logos (Exclusive) So, this offseason, Wisconsin seemingly emphasized what they could control. They made efforts to maximize ...

Greg Gard and the Wisconsin men's basketball team moved to 2-0 on the season after picking up a 79-67 win over Montana State, ...

Wisconsin likely will have 80 to 100 fewer athletes when a new system is in place as early as the 2025-26 school year, athletic director Chris McIntosh said.

The App. State Mountaineers are taking a road trip to face off against the Wisconsin Badgers at 12:00 p.m. ET on Sunday at ...

Momentum continued to build for the University of Wisconsin women's basketball team, but an added challenge complicates ...

Wisconsin has already been assigned its home and away conference opponents for the 2024-25 season. The Big Ten season will conclude with the 28th annual Big Ten Men's Basketball Tournament ...

The University of Wisconsin-Green Bay men's basketball team starts its season Monday at Oklahoma State, Doug Gottlieb's alma ...