Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

Political news network MSNBC will rebrand to MS NOW as Comcast’s NBCUniversal prepares to spin off several media brands into a new company called Versant,

MSNBC will be rebranded as My Source News Opinion World, or MS NOW, later this year, as the network prepares for its spinoff from Comcast, while it also will shed the Peacock logo. The change, announced on Monday,

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and establish an independent

FCC Chairman Brendan Carr sent a letter to Comcast on Tuesday announcing a probe of the company's relations with NBC affiliates.

The upcoming spinoff of communications giant Comcast’s ($CMCSA) linear television arm, which will form a new operation called Versant, will not

MSNBC is undergoing a makeover. As part of a new company, Versant, to be spun off from NBCUniversal in late 2025, the home of popular left-leaning hosts like Rachel Maddow and Jen Psaki will adopt a new name and logo.