Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Katseye is a buzzworthy new group with over 22 million followers - Gap has recruited Katseye to kick off the next phase of ...

Gap's popular 'Better in Denim' campaign has led to a viral Instagram post about representation which sparked a powerful yet wholesome response from Katseye's Lara Raj. Gap launched its new campaign ...

Global girl group Katseye is stepping into a new spotlight, this time not on stage but in denim. The six-member act, known ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

Invisible Dynamics worked with Gap’s team on “Better in Denim,” directed by Bethany Vargas and choreographed by Robbie Blue.

Gap has launched its Fall 2025 campaign, “Better in Denim,” featuring global girl group Katseye, as the brand reintroduces ...