In the NIL Era of college football, you'd better be willing to spend big if you're a program looking to have a star quarterback calling the shots. But ...

With all of the money now flowing into college sports, it's time for Title IX to evolve. That could mean the bringing back of ...

The Georgia Bulldogs have struck a deal with Door Dash ahead of the college football season. Earlier in the offseason, it was announced that Georgia had agreed ...

Athletics today announced an expansion and three-year extension of its partnership with Altius Sports Partners, a lead ...

Offensive lineman Jordan Seaton and quarterback Julian Lewis have signed NIL partnerships with Taco Bell, launching the ...

Georgia RB Nate Frazier continues to add to his national stardom and signed a new NIL deal with a major national company ...

Beats by Dre has announced its third class of "Beats Elite." Each year, the company selects a handful of college football ...

Before Ethan “Boobie” Feaster played a single down of varsity football at DeSoto (Texas) High School, the wunderkind receiver ...

Alabama football wide receiver Ryan Williams can add another top brand to his list of Name, Image and Likeness deals.

In a recent ranking by The Athletic, Texas A&M ranked as one of the most valuable college football programs in the country.

As the new face of Georgia football, quarterback Gunner Stockton is poised to be one of the most active student-athletes in NIL during this upcoming season. The backup to now-Miami quarterback Carson ...

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...