Pre-orders usually open at 8 a.m. EST/5 p.m. PST, so unless you're in Europe, you'll need to be up early to stake your claim on one. Otherwise, you might be in for a longer wait, as popular models and colors frequently come in and out of stock, sometimes leaving users to wait months for their phone to arrive.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.

The iPhone 17 is reportedly rumored to be announced in September, meaning Nevadans may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

Summer's winding down, and that means Apple's big annual keynote is just around the corner, promising exciting new announcements about the iPhone 17 line-up, new Apple Watches, and more. While Apple hasn't revealed the rollout's full schedule yet,

A tipster who goes by the name Digital Chat Station on Weibo shared a post, revealing insiders from Apple’s supply chain for next year’s iPhone 17e model. The post highlighted that the next affordable iPhone is expected to get a major design revamp,

One recent leak points to Apple holding the iPhone 17 event on Sept. 9. German site iPhone-Ticker claims that it gained access to internal documents from a local carrier, and even though the sourcing cannot be confirmed, that release date lines up with existing rumors and expert opinion.