Jimmy Fallon has appeared in a YouTube Short confirming he'll be hosting the Pixel 10 launch where Google will announce "secret" products.

Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.

Google teased a star-studded Pixel 10 keynote, and it now turns out that Jimmy Fallon will actually be hosting Made by Google 2025.

Launched was the Google Pixel 10, 10 Pro, 10 Pro XL, 10 Pro Fold, Buds Pro 3, and Buds 2A. The news went live a full hour before Jimmy Fallon took to the stage, in the most consumer-targeted launch event of recent memory.

It took me two goes to make it through Google’s Pixel 10 announcement livestream the first time around. Not because I was suddenly interrupted, but because I had to give myself a moment to unclench. My body had tensed up from the amount of on-screen cringe so completely,

Google will unveil the Pixel 10 series tonight in Brooklyn, marking ten years of Pixel phones, with surprise “secret products” expected during the launch event.