Gatorade has unveiled its latest campaign, “Lose More. Win More.”, a bold extension of its iconic “Is It In You?” platform, which aims to spotlight the perseverance and inner grit that fuel elite ...

Kendrick Lamar has become the first musician to ever be featured in a Gatorade commercial thanks to the brand’s latest ad. On Friday (April 18), the award-winning rapper was tapped for Gatorade’s new ...

Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. PepsiCo’s Gatorade is paying tribute to the relentless ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which ...

The iconic Gatorade shower from the Philadelphia Eagles’ Super Bowl 59 victory is getting new life in Gatorade’s biggest celebrity marketing campaign ever. The memorable moment will be featured in a ...

Indiana Fever icon Caitlin Clark had two words for Gatorade's new commercial that includes her and is narrated by Kendrick Lamar. Indiana Fever superstar Caitlin Clark has several impressive brand ...

INDIANAPOLIS — Indiana Fever star Caitlin Clark is showcased in Gatorade's new star-studded commercial. Gatorade released the ad titled "Lose More. Win More" on Friday, which is narrated by Kendrick ...

Pepsi may no longer be a sponsoring partner for the Super Bowl halftime show, but the company snagged the show’s most recent performer for a new campaign. Kendrick Lamar stars in a “Lose More. Win ...

Kendrick Lamar makes history as the first musician in a Gatorade commercial, Shaboozey stars in the NBA's playoff commercial, and celebrities are sharing their playoff predictions. Keep watching for ...

ESPN’s Louis Riddick sees a clear path for Shedeur Sanders to claim the starting quarterback role in Cleveland—if the Browns play it fair. The campaign also pays tribute to Gatorade legends like ...