H&M&SP: Tyla, Gilberto Gil, Anitta, Agnes Nunes and Maz celebrate H&M’s launch in Brazil On August 20th, H&M marked its long-awaited launch in Brazil with a spectacular night of music, fashion, and ...

H&M Beauty is expanding its fragrance universe with the launch of Eau de Parfum — a new addition to its scent assortment that brings longer-lasting wear, elevated intensity, and a more expressive way ...

This H&M HOME fall season is re-thinking ’70s interior elements in a modern, textured and contemporary way — from shapes and colours to materials. This season is filled with glossy surfaces, tactile ...

H&M Atelier presents its first pre-fall collection — a smartly edited, transitional offer that continues to build upon and evolve the definition of essential menswear pieces. This season, H&M ...

H&M Move and Zlatan Ibrahimović launch new ‘Selected by Zlatan’ performance drop. H&M Move proudly unveils a performance-led training collection co-created with global football icon Zlatan Ibrahimović ...

H&M Move and Zlatan Ibrahimović launch new ‘Selected by Zlatan’ performance drop. H&M Move proudly unveils a performance-led training collection co-created with global football icon Zlatan Ibrahimović ...

Recycling System ’Looop’ Helps H&M Transform Unwanted Garments into New Fashion Favourites We are thrilled to soon offer customers in Sweden the possibility to transform unwanted garments into new ...

On the way towards sourcing 100% more sustainable materials Today, 57% of all materials sourced by H&M group are either recycled or sourced in a more sustainable way. This is an increase from 35% in ...

H&M to Trial Clothing Rentals for the First Time Fashion fans who missed out on our popular Conscious Exclusive collections now get a second chance to dazzle in their favourite sustainable dresses as ...

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...

H&M taps Charli xcx and Jamie xx for special performances in celebration of the A/W 24 collection. H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a ...

H &M HOME presents a fall collection entrenched in a clean, soft look that celebrates the essence of stylish, warm comfort. The carefully curated pieces in the collection embody a balance of abstract ...