Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.

Hype may create short-lived attention, but brand relevance rooted in genuine understanding, timing and cultural fit drives lasting loyalty and impact.

Injury law firms are navigating a fragmented media landscape as they build cultural resonance with younger generations.

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

The generation’s underconsumption movement means brands should shift from influencer-driven hype to honest, quality-focused strategies.

The industry first needs unified standards, shared data, clear pricing models and proven infrastructure across platforms and ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

As audiences grow weary of digital content and AI-driven work, brands should embrace physical media, analog activations and ...

The four-part series features Grace VanderWaal, Alana Morrison, Max Manticof and more, blending indie-film aesthetics with ...

The brand aims to reconnect with millennials—and court Gen Z—with its first short film, based on a nostalgic piece of fan fiction.