Liverpool FC devises a global Christmas campaign across 16 countries, using player films, fan content and partner activations ...

Disney stayed with adam&eve\TBWA for its "The Invisible Horse" holiday short film, directed by Dougal Wilson of "Paddington ...

MANSCAPED's in-house team made its Lawn Mower Go ad with writer-directors Zach Shenouda and Ryan Robinson and production firm ...

Insomnia Cookies hired &Walsh to refresh its identity and packaging under PE owners Verlinvest and Mistral, adding the ...

Welch's casts Christy Carlson Romano and Sabrina Bryan in "Before the Toast," as Accenture Song takes over creative from ...

Today, buyers ask the likes of ChatGPT, Gemini, Perplexity, and Google AI Overviews to explain a category, compare vendors, ...

Alex Khmelevsky of Clay explains how companies can test redesigns, respond to user feedback, and avoid alienating loyal ...

Amazon's in-house team scores holiday ad "Joy Delivered" to The Beatles' "Golden Slumbers," showing how brands weigh reruns ...

Saatchi & Saatchi's "Gloria and Pickles" Christmas ad for John Lewis faces backlash over "spoilt" grandkids, yet System1 ...

Asda and Lucky Generals launch four high-energy Christmas films highlighting five shopping missions, affordable celebrations ...

SharkNinja's holiday film stars Kevin Hart, Tom Brady, Aryna Sabalenka, and David Beckham, whose Studio 99 shot the brand's ...

PepsiCo backs its “Holidays Deserve Pepsi” campaign with 80% more retail visibility, testing the company’s pledge to improve ...