I analysed 58,687 movie posters from the past century to see which colours dominate, how their use has shifted over time and ...

What are the most common moral lessons within movies? I analysed 5,931 films released between 2016 and 2025 to see which moral lessons audiences encounter most often, from courage and teamwork to ...

“Genre' movies” were the most likely to get the billing correct (70% of horror movies, and 69% of sci-fi), whereas musicals ...

Terrifying horror relies on the limitations low budgets forces upon filmmakers. Intimate drama and romance find their ...

Definitely superhero – Characters like Iron Man, Robocop, Hellboy, and Deadpool all pass with ease. They have powers or advanced tech, a costumed identity, and operate in worlds full of ...

What cinemas are demanding of the film industry The unvarnished truth from 246 cinema executives working on the front line of moviegoing. This is exactly what the exhibition sector wants from both ...

To understand why German cinema looks so different at home and abroad, it helps to start with the stories themselves. Over the past three decades, certain themes have consistently dominated German ...

Can cinemas survive the next 20 years? Exhibition execs on the post-COVID recovery and beyond Cinema operators and industry insiders reflect on the state of theatrical recovery, revealing cost-cutting ...

The five biggest concerns facing US cinema exhibitors today What 246 cinema professionals think about the state of theatrical exhibition, what's going wrong, and who's to blame.

I crunched the data behind the state of "non-American" Hollywood movies, and considered how any system of American tariffs might work.