Thomas Yang, DDB Singapore's long time creative leader has announced his departure on LinkedIn, signalling a new move to Publicis Groupe's creative agency Leo. Yang has been a creative director and ...

The 16th annual Adobe 2026 AI and Digital Trends Report notes that Asia Pacific consumers are more open than the global average, with 53% using AI for personalised recommendations ...

More and more marketers are starting to manage their e-commerce and search advertising through GenAI platforms. These platforms use something called Model Context Protocols (MCPs). A Model Context ...

The 2026 FIFA World Cup is bringing more than matches and superstars, from France’s Kylian Mbappé and Portugal’s Cristiano Ronaldo — it’s giving brands the chance to bring fans closer than they’ve ...

LinkedIn and DoubleVerify have announced the launch of global post-bid measurement across the LinkedIn Audience Network (LAN). The move gives advertisers independent measurement of key media quality ...

At first it was K-pop culture that took the world by storm, and now Korean housewarming culture, where guests are welcomed into a home to experience how someone truly lives, is starting to make its ...

Google unveiled one of the biggest changes to Search in 25 years at its I/O developer conference in the US yesterday, transforming the familiar white search box into a dynamically expanding, ...

One of the greatest challenges of my career was making it to CMO level and realising what made me successful was no longer ...

In South Korea, about one in every 10 elderly persons suffers from dementia, a rate that is rising with the aging population.

PHD China has added De'Longhi's media account in China to its kitty, Campaign Asia can exclusively reveal. The win, worth an estimated US$10 million in billings according to Comvergence, displaces ...

After more than 2.2 million interviews over the year (daily sample size for each region is around 6,090 respondents daily interviews), and the tracking of 3,300 unique brands across eight sectors, ...

Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant. ✓ Unlimited access to Campaign Asia-Pacific content* ...