Using six years of proprietary credit card data and analytics from Pyxis, Bain and Company found that Black Friday has ...

The idea that women have ‘ruined’ anything is especially adorable in India, considering reality. The female labour force ...

In India’s frenetic retail landscape, few sectors have captured cultural momentum and commercial attention as quickly as ...

Agency of the Year. These awards have been running for over thirty years now, and somewhere along the way they became the ...

Modern marketing has perfected the art of manufacturing FOMO. A combination of countdown timers, limited-stock prompts, ...

Avaada Group, an integrated clean energy conglomerate, launched a brand campaign, ‘Always Clean, Always On’, underscoring the ...

Jewelbox’s new campaign with Vaani Kapoor positions lab-grown diamond jewellery as a contemporary expression of self-love and ...

Now, Tinder in India is taking that one step further with the launch of ‘School of Swipe’, a fun, feel-good digital resource ...

With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.

Omnicom has closed its acquisition of rival Interpublic Group, the company confirmed in a stock market filing on Wednesday ...

Haymarket Media Group has won B Corp certification across its global business. B Corp status is widely regarded as a ...